Cereal
Jun 28, 2011 • By

Happy 70th Birthday Cheerios!

More than 900 bowls of Cheerios were served for breakfast in Buffalo, N.Y., on Sunday in celebration of the 70th anniversary of Cheerios.

Western New Yorkers lined up along the city’s waterfront for a free bowl of the iconic cereal as part of Citybration – a community wide “celebration of Buffalo’s assets, opportunities and successes.”

After breakfast was served, the crowd of more than 1,200 people celebrated the milestone by singing “Happy Birthday.”

General Mills started making Cheerios in Buffalo in 1941. More than 1.8 million cases were sold in the brand’s first year. Seventy years after its launch, the Cheerios brand accounts for one out of every eight boxes of cereal sold in America.

A story by the Associated Press chronicled the anniversary.

“The people of Buffalo are very proud of this community’s heritage, and they’re particularly proud that Cheerios has been made in their own backyard for the past 70 years,” said David Tincher, plant manager at General Mills’ facility in Buffalo. “We had a tremendous response to the Cheerios anniversary, and we greatly appreciate the outpouring of support and enthusiasm from our hometown community.”

Can you answer the following Cheerios trivia?

•Under what brand name did Cheerios originally debut?

•Who was Cheeri O’Leary?

•What’s used to form the perfect “o” shape?

Learn the answers to these and other fun facts about Cheerios.

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