Oct 17, 2011 • By

DC Comics and Big G

I read just about everything I could when I was a kid. From fiction and nonfiction books to daily newspapers and magazines, I loved reading a good story or learning more about something.

Comic books also were a big part of my reading routine.

Unfortunately, like many of my childhood collectibles, (Star Wars action figures anyone?) my comic books ended up in a box at a garage sale.

And that was that.

But when I heard Big G cereals were going to run a program with DC Comics and its Justice League characters, I immediately thought back to some of the comic books I read and saved for so many years.

This month, and in November, General Mills will put custom Justice League comic books inside cereals like Honey Nut Cheerios, Cocoa Puffs, Cinnamon Toast Crunch, Lucky Charms and Golden Grahams.

Here’s the Honey Nut Cheerios box.

There are four books, offered one box at a time. The stories are about Superman, Batman and Green Lantern … just to name a few. The titles are “Artificial Invasion,” “Breakout,” “Sinister Imitation” and “Unstoppable Forces.”

Each of the stories from the four books also continues on the Web at BigGCerealHeroes.com.

I asked Julie Anderla, an integrated communications manager at General Mills working on the program, why Big G got involved with DC Comics.

“Halloween is the perfect time for superheroes to emerge, and with these exclusive comics written just for Big G by a dedicated writer and illustrator from DC Comics, fans of all ages can enjoy them,” says Julie. “Also, with parents encouraging children to read more and the evergreen popularity of superheroes, they can enjoy the comics together.”

Editor’s note: You can learn more about DC Comics and Big G from Stuart Elliott in the Media Decoder blog from The New York Times and his post “Serving Up Comics in ‘Specially-Marked’ Boxes.”

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  • http://pulse.yahoo.com/_F7MUYE4XE5DL6YLIWYZVC6CRUY emg117

    any idea if there is a method in getting all 4 different comics? We got the Honey Nut Cheerios one and got Book 3. Thanks.

    • http://blog.generalmills.com Kevin Hunt

      I checked on that for you. I found out the comics are randomly placed in the boxes at our manufacturing plants. Thanks for reading our blog!

      Kevin Hunt
      General Mills

      • Tyler

        Will the digital part 2 of each book be available for download? My reason is once the promotion is over with the part 2’s will not be available to read anymore. Essentially having incomplete comics.

        • http://blog.generalmills.com Kevin Hunt

          I checked into this for you… The digital stories will be available for one year online. They are not available for download, however the hard copies of the comics are designed to be complete without the online portion. The online piece is meant to add to the experience as opposed to finishing the hard copy stories.
          Kevin Hunt
          General Mills

  • Rahreg

    Hi Kevin. I first noticed the Honey Nut Cheerios box with the JL comic in a store today. I’m guessing it’s going to be hard to find them now. I saw that there was a Batman mask on the back which I think said something about collecting all 4 as well. Can you tell me how many masks there are, and which boxes they are on. Also you said that the comics are randomly placed in the boxes. I just want to confirm that means that it is possible to get all 4 from one brand of cereal, correct?


    • http://blog.generalmills.com Kevin Hunt

      Hi there… There was only one mask, for Batman. All the boxes with the comic had the same one. There were four comic books. They likely won’t be on shelves much longer as the event was primarily for October and November. But it would have been possible to get all four books from the same brand (Honey Nut Cheerios, Cinnamon Toast Crunch, Lucky Charms, Trix, Golden Grahams, Reese’s Puffs and Cocoa Puffs).

      Kevin Hunt
      General Mills

      • Katie Cooper

        Can I buy the 4 books?  We have two of them but my son has read them so often that they are falling apart.  He does not leave the house without one of the comic books.

  • http://blog.generalmills.com Kevin Hunt

    Hi Katie… That’s great that he’s enjoying the books! We do not offer the books for sale at this time, but it’s possible you can find them online. Thanks for reading our blog!Kevin HuntGeneral Mills

  • Tonni21

    Is it still possible to get these comic or will they be offered again at a later time?

  • Dovile

    Hi, could it be possible for the company to repost the original 4 online stories somewhere on the site or maybe here on the blog? I didn’t know about them when they were available online, so I missed reading them:)