A natural place for us
Today is the first day of spring – a time when many of us are eager to get in the garden to plant all of the new vegetables and flowers we’ve perused in seed catalogues all winter long.
Not only is this natural product industry trade show the perfect opportunity to show our continued support for the industry, but it’s also a chance for our sales team to reconnect with customers, share our new products, discover new trends and even build new partnerships with other brands.
This year, the four brands that make up Small Planet Foods – Cascadian Farm, Food Should Taste Good, LÄRABAR and Muir Glen – each debuted and sampled a handful of our new products.
I really enjoyed attending this annual trade show and wanted to provide some highlights for readers of “A Taste of General Mills.”
Kimchi chips anyone?
This year marked the first time our Food Should Taste Good brand was a part of the Small Planet Foods booth at Expo West. We debuted two new products – a Blue Corn and Yellow Corn dipping chip and our Kimchi Tortilla Chip, made with cabbage, red pepper, garlic and vinegar. It plays off of the Korean classic. Not only were attendees intrigued by Kimchi, but many came over looking for it after hearing about it from others at the show.
LÄRABAR introduced its new ALT bars, the brand’s first-ever offering with added protein. With 10 grams of pea protein in every bar, ALT is an “alternative” source of protein for those looking to avoid dairy or soy.
Gluten free, vegan, kosher, and non-GMO, ALT also uses a wrapper that is made from 31 percent plant-based material – one more step in our journey to become a more responsible steward of our planet.
And we also debuted two new flavors of our LÄRABAR über bar, Coconut Macaroon and Sticky Bun.
Spreading the tomato love
Rather than sample cold tomatoes from the can, our Muir Glen team spread the tomato love at Expo West by incorporating our award-winning fire roasted tomatoes into savory dishes for attendees to enjoy.
Our creamy fire roasted tomato soup recipe is always a hit, and this year’s meatball sliders were, too. Many people stopped by for lunch!
We also had the opportunity to show off our new can labels, inform attendees about our transition to a new can lining made without BPA (Bisphenol-A) for our canned tomatoes and highlight our composting program. (BPA is a component of protective coatings used in some metal food packaging.)
An organic crunchy granola bar
We sampled our newest products at our Expo West booth, which included Cascadian Farm’s new crunchy granola bars with nine or fewer wholesome ingredients and Berry Cobbler Granola.
Attendees at the show loved the new bars and were thrilled to discover an organic crunchy granola bar.
While Expo West may be over, our planning has already begun for Expo West in 2014. And we’re in the midst of wrapping up the final plans for Expo East, which takes place this September, in Baltimore. We hope to see you there.