Jolly Green Giant
Oct 09, 2013 • By

The Jolly Orange Giant

The Jolly Green Giant looks good in orange, don’t you think?

Today for PACER’s Unity Day, the iconic statue of the Green Giant in Blue Earth, Minn. started wearing an orange toga.

Since orange is the designated color of bullying prevention, Green Giant thought it would be fitting to attach a 25-foot, 35-pound toga – made from 100 percent recycled print fabric – to the 55-foot tall statue.

Jolly Green GIant

I was at an event at the statue this morning, where Blue Earth’s mayor, Rick Scholtes, also issued a proclamation to change his city’s name to Orange Earth, in support of October’s National Bullying Prevention Month.

It was great to see so many people at the event wearing orange, including students from nearby schools. Hear more about it in this video with Julie Hertzog, from PACER, and Melissa Wildermuth, an integrated marketing communication director at General Mills.

The Jolly Green Giant statue has been a roadside attraction in Blue Earth since 1978. Green Giant peas and corn are grown in the surrounding area.

Green Giant launched its “Raise a Giant” program on October 1, to encourage adults to write a letter to a child in their life to give them the courage they need to stand up to bullying. The campaign is focused on the countless kids who witness or experience bullying encounters, and how their parents can help kid tap into their ‘inner giant’ and speak up against bullying.

In addition, Green Giant, Free The Children, and PACER have partnered to create the ‘We Will Be Giant’ movement. This video made for that program was shown during the We Day Minnesota event.

Visit The WE WILL Generation page on PACER’s website to learn more about its student-to-student curriculum.

And for more resources on learning to cope with, prevent and stop bullying, visit PACER’s National Bullying Prevention Center.

By clicking "post" below, I affirm that I have read and agree to General Mills' Privacy Policy, Terms of Use, and Community Rules. I specifically agree that all information, suggestions, ideas, or other materials I provide are freely usable and transferable, including with attribution, by General Mills and all of its affiliates without compensation upon submission.