Oatmeal you can cook with a Keurig
Nature Valley is getting attention for an innovation in oatmeal.
In The Wall Street Journal, Sarah Nassuer writes about the new Nature Valley Bistro Cups Oatmeal, for the Keurig Machine:
Nature Valley Bistro Cups Oatmeal includes a packet of oatmeal, another packet of nuts and fruit and a flavor capsule that is mixed with the oats when hot water filters through the machine. The product is meant to capitalize on something Keurig owners already do: Use the machine to quickly brew water for their instant oatmeal, says John Haugen, vice president of New Business Development for General Mills.
You can read the full article, here.
Nature Valley will sell the oatmeal on Amazon.com, starting this week, making it the first nonbeverage product to be sold for the Keurig. You’ll also be able to find it in Sam’s Club stores, and in grocery stores later this year.
Nature Valley Bistro Cups Oatmeal is the first oatmeal product from General Mills since the early 1990s.