The Monster Cereal news you’ve been waiting for
Every year around this time, the heavy steel door to the cereal vault creaks open and we reveal which of our Monster Cereals stay put and who gets to come out for Halloween.
This year, the news is frighteningly fantastic.
We’re excited to announce that the Monster Cereal team has partnered with DC Entertainment, home to DC Comics, for exclusive illustrations on each box of Boo Berry, Count Chocula and Franken Berry cereal – it’s the Monsters like you’ve never seen them before!
DC Entertainment co-publisher and comic book artist Jim Lee, known for his work on Batman, the Justice League and Superman (among many others), worked on the Boo Berry box.
“Boo Berry all the way! He’s not just a Monster. To me, he was the smartest of the trio and often got the upper hand over the other two monsters,” says Lee. “I had a very personal connection to Boo Berry growing up, it was my favorite cereal.”
Lee says illustrating Boo Berry was more challenging than he initially thought because drawing simple-shaped characters can be more difficult than detailed characters as every line is critical to the image and shape. He went through six or seven different versions before coming up with an image that worked.
And how does Lee feel about being asked to draw a cereal Monster?
“It was an honor,” he says. “To work on something like Monster Cereal, outside of my usual super heroes work, is definitely one of the highlights of my (non-super hero) career!”
Here’s his Boo Berry design.
In addition to Jim Lee’s work with Boo Berry, illustrator Dave Johnson worked his magic on Franken Berry.
And, artists Terry and Rachel Dodson made Count Chocula extra mysterious.
“We wanted to ensure that Count Chocula, Franken Berry and Boo Berry still looked like the Monsters our fans know and love, but with a DC Comics twist,” says Lauren Pradhan, marketing manager for the Monsters. “We were extremely fortunate to have Jim Lee and his team design custom comic strips for the back of each box, too.”
More than 40 years of spooky deliciousness and more good news
Count Chocula and Franken Berry have been around since 1971 and Boo Berry joined the squad in 1973. They included the first chocolate, blueberry and strawberry marshmallows introduced to cereal – they’re history-making Monsters! (After their re-release last fall, Fruity Yummy Mummy and Frute Brute are back in the vault).
As a tribute to their monstrous past, Target is once again featuring exclusive retro boxes.
The new Count Chocula and Franken Berry retro boxes are a throwback to 1979 and Boo Berry will be rocking 1980. The boxes feature cut-out masks for super fans who want an instant Halloween costume.
In addition to the first-ever Monster Cereal partnership with DC Comics and retro boxes, the Monsters will also be part of a free digital game app available on family-sized boxes of Honey Nut Cheerios, Lucky Charms, Cinnamon Toast Crunch and Cocoa Puffs exclusively at Walmart.
Monster Cereal fans can conquer different game levels and use codes found inside of specially-marked packages that provide “power up” capabilities.
All varieties and special edition boxes of the Monster Cereals will be available at select U.S. retailers soon and will be at stores nationwide by September.
Finally, we have some extra special news for Monster fans in Canada.
This year, Count Chocula and Franken Berry will also be available at select retailers throughout Canada. No more trips across the U.S. border to stock up! They will feature last year’s packaging for those two cereals.
Can you handle all this Monster Cereal news?!
Tell us, which Monster is your favorite?
Editor’s note: Get more insight about the 2014 Monster boxes from Jim Lee of DC Comics in USA TODAY: “DC Comics artists redesign Monster Cereals characters.”
You can download images of the 2014 Monster Cereal boxes – the DC Comics designs and the retro boxes – on our Flickr page.