bringing back french toast crunch
news
Dec 05, 2014 • By

We’ve got BIG news about French Toast Crunch

We’ve seen a lot of cereals come and go over the years, but one of the most frequent requests we see is to bring back French Toast Crunch – the little toast-shaped, maple-flavored bites of deliciousness packed into a cereal box.

“I don’t think people understand the lengths I would go to have a box of French Toast Crunch in my life.” – @BeeLH on Twitter

“French Toast Crunch is by far the best cereal ever.” – @Yasmingill on Twitter

“Nothing could fill the hole in my heart where French Toast Crunch used to be.” – @Darth_DURFFFY on Twitter

french toast crunch 1990s

That’s just a sampling of the French Toast Crunch love we see every day on Twitter. Even more, there has been a petition created and a Facebook group devoted to bringing back the beloved cereal.

So… we’re bringing back French Toast Crunch!

New-French-Toast-Crunch-Box

“We have been overwhelmed by the consumer conversations, requests and passion for the cereal to come back,” says Waylon Good, marketing manager for Big G. “We value our fans and are so excited to be able to bring it back for them.”

French Toast Crunch originally debuted on grocery store shelves in late 1995 and was discontinued in 2006. Today, the cereal is back in its original shape from the 1990s.

Devotees know that the cereal remained in production in Canada, but only a lucky few would score a box of the coveted Canadian French Toast Crunch and the shipping fees were often steep.

french toast crunch

But no more! You can find French Toast Crunch at select supermarkets and retailers beginning now, with nationwide distribution by the end of January 2015.

If you can’t find it on grocery store shelves, be sure to make a request to your local store to carry it. And for more information you can visit FrenchToastCrunchIsBack.com.

Share the news that #FrenchToastCrunchIsBack!

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Lynne Morioka
Lynne Morioka is a social engagement specialist at General Mills, based in Minneapolis. She writes for "A Taste of General Mills" and Channel G, and helps represent the company on various social media sites. She began her work with General Mills in 2012. More posts by this author
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  • Jenna Vento

    I’ve been waiting for this!! Bless you. Happy new year to me!!

  • KOURKE.com

    aww yeah boyyyy

  • Matto

    I drove to Montreal for nothing.

    • AA

      That’s not true my son. You drove for us all. You paved the way for us with your determination and endurance. Many of us could not do what you have done. You are blessed among men.

  • jasmine

    Yes! Can’t wait

  • Becca Worley

    Yes!!!

  • Mellissa

    Prayers answered! Yes, Cant wait!

  • corybardwell

    No, bring back the original French Toast Crunch, the one that looked just like Cinnamon Toast Crunch but tasted even better! This one got soggy in a weird way. Just try it!! And bring back Smores Crunch too!

    • travelsonic

      The french toast shaped pieces WERE the original – IMO, the Cinnamon Toast Crunch shaped version tasted very weird – not awful, but just … didn’t think I found a cereal where I would tolerate the pieces, and not drink the flavored milk left over. >_<

    • Ryan Patrick McAvoy

      The toast shaped ones were the original, then they tried out the ones that were like cinnamon toast crunch and everyone was sooo disappointed!

    • Brit

      What Travelsonic & Ryan wrote concerning the real original shapes. The Cinnamon Toast Crunch-lookalike just wasn’t the same. I loved the toast-shaped pieces. That’s part of my childhood that’s now coming back!

      • Greg C.

        It truly was a novel cereal. Even has a patent on the shape, no less.

  • Nate

    I have been waiting for this for ever, I would have a box already, but $20 for shipping on a very small box that is already $8 is kinda… eh. I just hope that they taste EXACTLY like we remember it.

    • Brit

      Oh I hope so. I just spammed it on Facebook in hopes that someone I know sees it in a store by them, so I can acquire one as soon as I can.

  • Nate

    Most people drive to Canada for weed, we drive to Canada for french toast crunch, but NO MORE! IT IS HEAR! AND IT’S HEAR TO STAY!

    • Ryan Patrick McAvoy

      *here

  • NeighborhoodRoe

    This is by far the best news of 2014. Hell of a way to end the year lol

  • Chanteria Moorer

    Yes yes I love these cereal can’t wait to grab a couple of boxes

  • Saint

    “Ma’am i need 10 boxes please” Str8 up

  • Jenna

    i’ve been waiting 10 years for this moment.

  • Alonzal Brown

    EXCITED !!! Thanks to all of you who signed petition after petition!

  • destiny

    Omg I am about to smash!!!!! So excited for this!!! Now if they can bring back the Oreo cereal!!!!

    • Robert Bussberg

      yes i would be excised

  • Aviyannia Pinder

    OMG I CANT WAIT!!!!!!!! :-) :-) :-) :-)

  • mary

    I need to No what grocery store is gonna have it on thwir shelves!!!

    • http://blog.generalmills.com Kevin Hunt

      Distribution varies right now, but should be nationwide in January!

      Kevin Hunt
      General Mills

      • Stephanie Kayj

        Are there ANY stores in NC that have it now? Heard it was coming back and thought it would be a fun gift for Christmas for my 20y/o son who has griped and complained the last 8 years that we haven’t been able to get it. I have been keeping my eyes open in a large variety of stores in the off chance they may be one to get it before January but with no luck as of yet.

  • Bret Epic

    I DON’T KNOW WHAT COMBINATION OF WORDS CAN PROPERLY DESCRIBE THE AMOUNT OF EXCITEMENT I AM TRYING TO CONTAIN, SO I’M TYPING THIS RESPONSE IN CAPS LOCK TO EXPRESS MY ENTHUSIASM!!!!

  • Snocean

    Lol damn I hadn’t had this cereal since y2K

  • JNUBrat

    It’s about time…;) Thank you!!!

  • Lisa

    DEAR GOD YES

  • JustChad

    Here’s hoping my local walmart carries it!

  • Skighler Sabaku

    IVE BEEN WAITING FOR THIS!!! I WAS JUST GONNA MESSAGE THESE PEOPLE TO BRING IT. BACK!! IM SO HYPED ITS AMAZING!!!
    Ima buy so many boxes I can make a castle. This cereal is one of the only ones I would ever eat!!! So happy!!!

  • Devin Wolfe

    Gods be praised.

  • quamesha Prince

    Ship them to Sumter SC, stores . I’ve been waiting forever!

  • organiic mike

    gmo anybody

  • organiic mike

    Butylated Hydroxytoluene, Butylated Hydroxyanisole BHA , BHT, Trisodium Phosphate

  • Yembz A.

    i got 4 boxes from canada for nothing but awesome news nonetheless

  • Monique

    Yeah!! Awesome. Great to hear.

  • petit agneau

    I’m gonna cry

  • melissa

    I just told my brother the other day how I was sad they discontinued it…. But now I’m so happy its back! :)

  • Ryan Patrick McAvoy

    YESS. Last time I went to Canada I smuggled 15 of these boxes back over the border. FINALLY THE BEST CEREAL IS BACK

  • Jennifer McElroy

    Never heard of it.

  • guest

    I’M DYING FROM EXCITEMENT

  • Josh Campbell

    No more spending $20 for a box from canada!

  • Ashley Danielle Taylor

    Heck Yea I love it also want rice krispies treat caerel too :)

  • Steve Freeman

    Now bring back peanut butter cookie crisp!!!

  • Sam

    Are the health scares true?

  • MzMustafa

    Yuck!!! Gross!!! It isn’t even REAL FOOD!!! Some people will eat ANYTHING!!!

    • Brandon Lott

      why are you here

  • anon

    YYEEEEEESSSSSSSSSSSSSSS

  • Brooke Malone

    Yes Yes YEEEEESSSSSSSSSS!!!

  • Kevin Lampson

    I’m super excited but… if its going to be that “whole grain” crap, this may not be as exciting as everyone had hoped. I remember the days when cocoa puffs and cookie crisps were in fact made of a chocolate substance and not sweet cardboard. Please, for the love of all that is sweet and crunchy, make it the REAL french toast crunch.

  • shannon

    lmao i actually went to the extent once of buying these from a canadian resident on ebay. I’M SO EXCITED.

  • Heather Horner

    This is the best news EVER!!!!!!!!!!! I will be clearing the shelves when it hit stores!!! =) I literally cried when this was discontinued and went from town to town picking up every box they had (which only accumilated to about 5 boxes because it was so loved!)

  • http://www.facebook.com/dynamiteimage Tiffani

    OH MY DEAR LORD! SO HAPPY RIGHT NOW Thank you simply isn’t enough!!

  • Reptalien Royalty

    Now if only POST would bring back Oreo O’s..

  • Amber Lofton

    Omg I’m so happy. Thank you thank you thank you!

  • Buster Himen

    I might cry…

  • just1personsopinion

    My 21 yo son is gonna flip out! Been searching for FTC forever!!

  • Chad Berkshire

    God bless America.

  • Dan Ayd

    What are the ingredients? Any wheat???

  • Jesse V

    Oh thank god, no more ordering it from Canada

  • Ethan Hunemuller

    Its about dam time.

  • Audrey Watson

    Is there a way we can search for stores in our area that currently have it in stock?

    • http://blog.generalmills.com Kevin Hunt

      Since the distribution is very limited right now, it’s hard for us to pinpoint it. But shipping begins next week and should be nationwide by January!

      Kevin Hunt
      General Mills

      • Audrey Watson

        Fantastic news! Thank you Kevin!

  • Sarah VanBuskirk

    I LOVE YOU GENERAL MILLS. LIKE… LEGIT. I LOVE YOU.

  • fre

    OMFG!!! so many girls broke my heart but ever since I heard about this coming back my hearts been fixed. WE LOVE YOU FRENCH TOAST CRUNCH MUWAHMUWAH. General Mills YOU A REAL MVP FOR THIS!!! <3 <3 <3

  • Francis Mae Street

    I don’t know what made them think that a cereal that sold that well needed to be discontinued in the first place

  • Robert Bussberg

    wat bout original wafflecrisp

  • nerdycanuck

    With luck we’ll see Trix also make a comeback in Canada!

  • Robert W Briggs

    BRING BACK DOO DADS TOO !!!!

  • Jessica

    This is great news! I no longer have to order my favorite cereal from Canada! Thanks for listening to our pleas General Mills.

  • clarissa

    I put it on my Christmas wish list- I’m 100% serious

  • AJ

    To quote one of my favorite movies from my childhood –

    “Don’t care how, I want it now!!!!!”

  • Mariah

    This is the best thing to happen in my life right now <3 Omg. My childhood is back! I am so excited! Thank you!!!

  • les

    i moved out of the country and now this happens. WTF. i’m upset

  • D.j. Mayne

    OMG I CAN’T WAIT TO GET SOME!!!

  • Kevin

    Thank you so much!

  • Jim

    Some of my fondest memories as a child, eating a bowl of French Toast Crunch, and playing Mario 64! With Surge back, this year could not have gotten any better!

  • TurdlyPoop

    Honestly, if General Mills would release it before Christmas, so many 20-somethings would be buying this for their friends or better halves and stuffing it under the Christmas tree as a fun present. I know I would. So many missed opportunities, General Mills.

  • strategos85

    Thank you God!

  • Krissy Ford

    I am now officially the happiest wife/mother on the planet!!! I absolutely love french toast crunch, like literally in 2006 i stopped eating cereal period cause of the discontinue of french toast crunch cereal

  • Jason

    So what stores currently sell this now?

    • http://blog.generalmills.com Kevin Hunt

      Hard to say right now, it’s very limited in its initial re-release. We’re shipping it nationwide in January!

      Kevin Hunt
      General Mills

  • Devin Reed

    This makes me so happy!!!! I’m gonna have to track down a box and eat a bowl while watching old 90’s cartoons. :-)

  • http://www.greghafer.com Greg Hafer

    I couldn’t even get through this article. My vision was blurred with tears of joy.

  • Chicago_Gamer

    I asked my wife to slap me (she was ready to anyway) just to make sure I wasn’t dreaming.

    My face hurts but my soul is happy. Thanks, General Mills.

  • MN WS

    Now they just have to bring back the oreo cereal!!! Now THAT was my childhood

  • 1SouthernGirl08

    YAY!!!!!!!!!!!!!! This goes against my meal plan but I’m here for it! IT’S SOOOOO GOOD!!!!!!!!!!!!!!

  • Jay MoneyVision

    Man I remember filling out the petition for this cereal this year. I thought I was the only few people that loved this cereal. Omg I can’t believe this… I want four boxes of these for Christmas French toast crunch was and now again my favorite cereal. I still remember the maple taste of them. I remember eating two bowls of them while watching “Hey Arnold” when I was a kid. I’m going to put my son on this cereal. Lol thanks everybody who signed the petition like i did to even make this possible.

  • Bratneybabe

    Bring them to waco tx!!!

  • NickAdam33

    YES!!! Thank you! I’m so excited! I hope they are in Blackwood, NJ! Really excited about this! Bringing back my chidhood all in one bite!

  • Tyson Ward

    THANK YOU GOD!!! You have no idea how much I missed this cereal. I really never knew it was so loved by other people. Glad to know that there are so many people who have been dieing for this cereal to come back!

  • Dylan Mosley

    My hands down favorite cereal of ALL TIME. I was about to order this on Amazon and found it was coming back. This is all I want for Christmas! Thank you General Mills! ❤️❤️

  • http://facebook.com/niki.dolan3 blue star

    Me calling every year to tell GM to bring it back has paid off, THANK YOU GM, WE LOVE YOU

  • Krissy Ford

    But I’m curious about what stores are going to be getting it?

    • http://blog.generalmills.com Kevin Hunt

      Distribution in these first few weeks is a bit limited, can’t pinpoint it unfortunately, but shipping has begun nationwide to stores across the U.S. (Best bet on where to see it first is Walmart or Target!)

      Kevin Hunt
      General Mills

  • Dijah

    I can’t believe the only response about distribution of the cereal is that it’s limited until January. Are the limited quantities shipping out to Walmart stores? Giant Eagle? Kroger? Meijer?

  • Rocky

    Oh my god! I used to love that cereal as a kid! I must get my hands on it!

  • susan

    i cant wait till it hits ny i have been waiting a long tine im buying me 12 boxes

  • Ashlie Nichole Hale

    I got my gift certificate today for appreciation and today was my birthday so it made my day to have yall send me my gift! I can’t wait to use it here in Logan, West Virginia!