star wars
May 04, 2015 • By

Ready to bring The Force to your breakfast table?

May the 4th be with you!

To celebrate this momentous day and the greatest movie franchise in history, we’re welcoming the new Star Wars cereal.

Your breakfast table will be buzzing with fruity-flavored shapes ships, light sabers, Yoda, R2D2 and stormtroopers.

star wars

Watch for two limited edition package designs featuring Yoda and Darth Vader in June. And then two new package designs in October, along with two more in February 2016.

Editor’ note: Here are the designs for Kylo Ren and BB-8, and the designs for Rey and a second Kylo Ren box. 

“The ideas stemmed from our team’s desire to bring even more fun to the cereal aisle,” says Alan Cunningham, innovation marketing manager. “Star Wars is as big as it gets and continues to thrive in appeal to fans young and old.”

may the 4th

The box designs are limited edition, so be sure to collect them all. The cereal will stick around and evolve as each additional Star Wars movie is released.

“We’re thrilled about how great the cereal tastes and how fun it will be to be a part of some of the Star Wars excitement,” says Alan.

The new Star Wars cereal is the latest in a long tradition of General Mills’ partnership with the Rebel Alliance. In 2002, we featured a limited edition Star Wars Episode II cereal.

star wars

In 2012 we celebrated Star Wars Episode I: The Phantom Menace with exclusive character pens, and had more pens available in 2013.

star wars

We also currently are featuring posters in select boxes of Big G cereals.

Cheerios Star Wars

Look for the new Star Wars cereal to hit store shelves in June.

Let us know which side of The Force you choose by using #StarWarsCereal on your favorite social media sites.

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  • Devin Reed

    I’m really excited for these! I remember eating the Episode II cereal as a kid…. :-)

  • ZOMb2010 .

    As usual Canada gets the shaft again…and again…and again …Gee Thanks GM….

  • Suzanne Broadhurst

    My college kids will LOVE this! But … do you have an ingredient list? #foodallergies

  • David

    Hi Lynne – no mention if these have gluten in them. The ingredients don’t seem to have gluten, but for Celiac people (like my son), are these made in a GF facility, or contain any gluten? Thanks!

    • Kevin Hunt

      Hi David,

      Thanks for reading our blog. The Star Wars cereal is not considered gluten free. I will pass along your comment.

      Kevin Hunt
      General Mills

      • David B

        Hi Kevin, Bummer about not being GF given that the ingredient list doesn’t have any red flags for my son who was recently diagnosed with Celiac. Can you elaborate on why this product not GF? Is the product not considered GF because of cross-contamination? Just asking because we’re new to this world of GF, and I figured that GM would bold wheat-containing ingredients like some other larger manufacturers. Thanks!

        • Kevin Hunt

          Hi David,

          Checked with the Cereal team for you. If there are no gluten-containing ingredients listed in the product ingredient label, but the product does not make a gluten free claim, it’s because we cannot fully assure that the cereal is gluten free. While we have not added gluten-containing ingredients to it, factors such as sourcing, conditions of manufacture, etc. do not allow us to provide the full level of assurance that a gluten-free claim requires. Thanks!

          Kevin Hunt
          General Mills

  • chrisho3

    whats the red one supposed to be

  • Susan Wagar

    Wondering if these are available in Canada?

  • DaJoker07

    I am always on the fence whether to actually eat the cereal or keep it unopened as momento… Then I see that bowl or cereal on the front and can’t help myself haha xD

  • Horace Dunn

    I bought both. yay me!!!!!

  • MarylandYankee

    You are missing a huge opportunity here. The cereal should turn the milk blue, like in Epsiode IV A New Hope.

  • Darren Stuart

    When are you going to re-launch Palitoy Star Wars action figures??

  • Nechasin

    Is this cereal gluten free? I did not see any gluten listed in the ingredients and I have 6 star wars fans at home who would love to eat this!

    • Kevin Hunt

      Hello, thanks for visiting our blog. Even though Star Wars cereal does not have any gluten-containing ingredients on the label, other factors (such as sourcing, where it is made, etc.) keep us from being able to provide the full level of assurance that a gluten-free claim and label requires. Thanks!

      Kevin Hunt
      General Mills

  • Linette

    I see from the thread that my son with Celiac Disease probably shouldn’t have these, but I read that Lucky Charms was going gluten free. Is that true and will it be labeled as such like Cheerios? It was sooo exciting for him to be able to eat Cheerios again except for the mistake at the plant. (He was sick for a few days from that) He would love to be able to eat Lucky Charms! All the truely kid type cereals he can’t have.

    • Kevin Hunt

      Hi Linette,

      Yes, Lucky Charms is now gluten free, indicated with a label on the side panel – please look for that when you purchase!

      Kevin Hunt
      General Mills