Helping people perform like champions since 1921
As our first ready-to-eat cereal, Wheaties debuted in 1921 as Washburn’s Whole Wheat Flakes. Since then, they’ve become an icon of sporting, thanks to their 100% whole grain flakes and B vitamins.
Fun facts
From accident to icon
What’s in a name?
First in radio
Record-holders since 1926
1926 – First ever singing radio commercial, “Have you tried Wheaties?”
1934 – First woman on a Wheaties box, aviator Elinor Smith
1952 – First African American athlete on a Wheaties box, Roy Campanella
1987 – First team depicted on a Wheaties box, 1987 World Series Champion Minnesota Twins
1992 – First non-orange Wheaties box, red and black in honor of the Chicago Bulls
19 times – most appearances on a Wheaties box by Michael Jordan
7 spokespersons since 1958: Bob Richards, Caitlyn Jenner, Mary Lou Retton, Walter Payton, Chris Evert, Michael Jordan and Tiger Woods
See what we're cooking up
Get the latest on company and brand news, financial performance, sustainability reports and more.